MISSIONE GOLDFINGER (ELAH)

Release Date
1965


Set Configuration:
4 cards DB5
7 cards Dr. No
7 cards FRWL
70 cards GF (B/W)
105 cards GF (Colour)
4 reprints

Elah, a company situated in Genoa (Genova), a major city in northern Italy jumped on the Bond wagon somewhere in de mid sixties. The exact date is unknown and wasn't printed on the cards or even in the albums. To follow the great success of "Dr No", "From Russia With Love" and "Goldfinger" in 1964 they created four series of trading cards in black & white and two series in full colour.

The first series was named “Licenza Di Uccidere” aka "Dr. No" and had seven cards in black & white. The second series was devoted to the second James Bond movie “Dalla Russia Con Amore” aka “From Russia With Love”. Again seven cards were created. For the third James Bond movie "Goldfinger", known in Italy as "Missione Goldfinger" they produced four cards on James Bond's Aston Martin DB5, "L'Auto Di James Bond" and seventy cards in black & white to tie in with the movie. The card series were such a great success that Elah decided to go for a full colour trading card set. They came up with 105 new full colour cards and a collectors album to glue-in the cards. There were also four open spaces available to add the "L'Auto Di James Bond" cards.

"Elah Collectors Album"

There is one odd thing to be mentioned. The cards 27, 41, 78 & 79 can also be found as 27A, 41A, 78A & 79A. These specials are shown here below. Notice the numbering: the coloured cards have a red square holding the card number. The black & white cards have a red circle holding the card number.

27A
27A-Reverse
41A
41A-Reverse
78A
78A-Reverse
79A
79A-Reverse

Sadly there was no extra space available in the album to hold these extra four cards. One had to make a choice. Also a fact is the terrible card cutting. Some cards don't have a left or a right border. This became better with the colour cards. But yes that was the sixties, nobody cared about perfection.

A counter display box as we know from the "Somportex" & "Philadelphia" card series doesn't exist for the Elah cards. They created a card dispenser. This card dispenser is unique and extremely rare to find. Fabricated in a yellow/ red hard plastic with a clear acryl holder on top to display some card examples and the price tag. At the time, only 10 Lira for a pack. Each time a costumer took a pack of cards, a build-in mechanism rang a bell to warn the shop manager or to attract more people to buy cards. See the pictures below. The packaging for the card dispenser was just a simple hardboard box displaying the firm name in shiny red lettering. This item was on eBay in July 2012 for the stunning price of 1200€. This machine measures about 50cm in height, 20cm width and 25cm deep.

"ELAH Card Dispenser, inner alarm mechanism and packaging”

 

"Licenza Di Uccidere"

01
02
03
04
05
06
07
Reverse

 

"Dalla Russia Con Amore"

01
02
03
04
05
06
07
Reverse

 

"L'Auto Di James Bond"

01
02
03
04
Reverse

 

"Missione Goldfinger"

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
Reverse

"Missione Goldfinger Colour"

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
27a
28
29
30
31
32
33
34
35
36
37
38
39
40
41
41a
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
78a
79
79a
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
Reverse

 

Check List:
Licenza Di Uccidere
[ ] 01 Licenza Di Uccidere
[ ] 02 Licenza Di Uccidere
[ ] 03 Licenza Di Uccidere
[ ] 04 Licenza Di Uccidere
[ ] 05 Licenza Di Uccidere
[ ] 06 Licenza Di Uccidere
[ ] 07 Licenza Di Uccidere
 
Dalla Russia Con Amore
[ ] 01 Dalla Russia Con Amore
[ ] 02 Dalla Russia Con Amore
[ ] 03 Dalla Russia Con Amore
[ ] 04 Dalla Russia Con Amore
[ ] 05 Dalla Russia Con Amore
[ ] 06 Dalla Russia Con Amore
[ ] 07 Dalla Russia Con Amore
L'Auto Di James Bond
[ ] 01 L'Auto Di James Bond
[ ] 02 L'Auto Di James Bond
[ ] 03 L'Auto Di James Bond
[ ] 04 L'Auto Di James Bond
 
Missione Goldfinger (Black/White)
[ ] 01 Missone Goldfinger
[ ] 02 Missone Goldfinger
[ ] 03 Missone Goldfinger
[ ] 04 Missone Goldfinger
[ ] 05 Missone Goldfinger
[ ] 06 Missone Goldfinger
[ ] 07 Missone Goldfinger
[ ] 08 Missone Goldfinger
[ ] 09 Missone Goldfinger
[ ] 10 Missone Goldfinger
[ ] 11 Missone Goldfinger
[ ] 12 Missone Goldfinger
[ ] 13 Missone Goldfinger
[ ] 14 Missone Goldfinger
[ ] 15 Missone Goldfinger
[ ] 16 Missone Goldfinger
[ ] 17 Missone Goldfinger
[ ] 18 Missone Goldfinger
[ ] 19 Missone Goldfinger
[ ] 20 Missone Goldfinger
[ ] 21 Missone Goldfinger
[ ] 22 Missone Goldfinger
[ ] 23 Missone Goldfinger
[ ] 24 Missone Goldfinger
[ ] 25 Missone Goldfinger
[ ] 26 Missone Goldfinger
[ ] 27 Missone Goldfinger
[ ] 28 Missone Goldfinger
[ ] 29 Missone Goldfinger
[ ] 30 Missone Goldfinger
[ ] 31 Missone Goldfinger
[ ] 32 Missone Goldfinger
[ ] 33 Missone Goldfinger
[ ] 34 Missone Goldfinger
[ ] 35 Missone Goldfinger
[ ] 36 Missone Goldfinger
[ ] 37 Missone Goldfinger
[ ] 38 Missone Goldfinger
[ ] 39 Missone Goldfinger
[ ] 40 Missone Goldfinger
[ ] 41 Missone Goldfinger
[ ] 42 Missone Goldfinger
[ ] 43 Missone Goldfinger
[ ] 44 Missone Goldfinger
[ ] 45 Missone Goldfinger
[ ] 46 Missone Goldfinger
[ ] 47 Missone Goldfinger
[ ] 48 Missone Goldfinger
[ ] 49 Missone Goldfinger
[ ] 50 Missone Goldfinger
[ ] 51 Missone Goldfinger
[ ] 52 Missone Goldfinger
[ ] 53 Missone Goldfinger
[ ] 54 Missone Goldfinger
[ ] 55 Missone Goldfinger
[ ] 56 Missone Goldfinger
[ ] 57 Missone Goldfinger
[ ] 58 Missone Goldfinger
[ ] 59 Missone Goldfinger
[ ] 60 Missone Goldfinger
[ ] 61 Missone Goldfinger
[ ] 62 Missone Goldfinger
[ ] 63 Missone Goldfinger
[ ] 64 Missone Goldfinger
[ ] 65 Missone Goldfinger
[ ] 66 Missone Goldfinger
[ ] 67 Missone Goldfinger
[ ] 68 Missone Goldfinger
[ ] 69 Missone Goldfinger
[ ] 70 Missone Goldfinger
 
Missione Goldfinger (Colour)
[ ] 001 Missone Goldfinger
[ ] 002 Missone Goldfinger
[ ] 003 Missone Goldfinger
[ ] 004 Missone Goldfinger
[ ] 005 Missone Goldfinger
[ ] 006 Missone Goldfinger
[ ] 007 Missone Goldfinger
[ ] 008 Missone Goldfinger
[ ] 009 Missone Goldfinger
[ ] 010 Missone Goldfinger
[ ] 011 Missone Goldfinger
[ ] 012 Missone Goldfinger
[ ] 013 Missone Goldfinger
[ ] 014 Missone Goldfinger
[ ] 015 Missone Goldfinger
[ ] 016 Missone Goldfinger
[ ] 017 Missone Goldfinger
[ ] 018 Missone Goldfinger
[ ] 019 Missone Goldfinger
[ ] 020 Missone Goldfinger
[ ] 021 Missone Goldfinger
[ ] 022 Missone Goldfinger
[ ] 023 Missone Goldfinger
[ ] 024 Missone Goldfinger
[ ] 025 Missone Goldfinger
[ ] 026 Missone Goldfinger
[ ] 027 Missone Goldfinger
[ ] 027A Missone Goldfinger (reprint)
[ ] 028 Missone Goldfinger
[ ] 029 Missone Goldfinger
[ ] 030 Missone Goldfinger
[ ] 031 Missone Goldfinger
[ ] 032 Missone Goldfinger
[ ] 033 Missone Goldfinger
[ ] 034 Missone Goldfinger
[ ] 035 Missone Goldfinger
[ ] 036 Missone Goldfinger
[ ] 037 Missone Goldfinger
[ ] 038 Missone Goldfinger
[ ] 039 Missone Goldfinger
[ ] 040 Missone Goldfinger
[ ] 041 Missone Goldfinger
[ ] 041A Missone Goldfinger (reprint)
[ ] 042 Missone Goldfinger
[ ] 043 Missone Goldfinger
[ ] 044 Missone Goldfinger
[ ] 045 Missone Goldfinger
[ ] 046 Missone Goldfinger
[ ] 047 Missone Goldfinger
[ ] 048 Missone Goldfinger
[ ] 049 Missone Goldfinger
[ ] 050 Missone Goldfinger
[ ] 051 Missone Goldfinger
[ ] 052 Missone Goldfinger
[ ] 053 Missone Goldfinger
[ ] 054 Missone Goldfinger
[ ] 055 Missone Goldfinger
[ ] 056 Missone Goldfinger
[ ] 057 Missone Goldfinger
[ ] 058 Missone Goldfinger
[ ] 059 Missone Goldfinger
[ ] 060 Missone Goldfinger
[ ] 061 Missone Goldfinger
[ ] 062 Missone Goldfinger
[ ] 063 Missone Goldfinger
[ ] 064 Missone Goldfinger
[ ] 065 Missone Goldfinger
[ ] 066 Missone Goldfinger
[ ] 067 Missone Goldfinger
[ ] 068 Missone Goldfinger
[ ] 069 Missone Goldfinger
[ ] 070 Missone Goldfinger
[ ] 071 Missone Goldfinger
[ ] 072 Missone Goldfinger
[ ] 073 Missone Goldfinger
[ ] 074 Missone Goldfinger
[ ] 075 Missone Goldfinger
[ ] 076 Missone Goldfinger
[ ] 077 Missone Goldfinger
[ ] 078 Missone Goldfinger
[ ] 078A Missone Goldfinger (reprint)
[ ] 079 Missone Goldfinger
[ ] 079A Missone Goldfinger (reprint)
[ ] 080 Missone Goldfinger
[ ] 081 Missone Goldfinger
[ ] 082 Missone Goldfinger
[ ] 083 Missone Goldfinger
[ ] 084 Missone Goldfinger
[ ] 085 Missone Goldfinger
[ ] 086 Missone Goldfinger
[ ] 087 Missone Goldfinger
[ ] 088 Missone Goldfinger
[ ] 089 Missone Goldfinger
[ ] 090 Missone Goldfinger
[ ] 091 Missone Goldfinger
[ ] 092 Missone Goldfinger
[ ] 093 Missone Goldfinger
[ ] 094 Missone Goldfinger
[ ] 095 Missone Goldfinger
[ ] 096 Missone Goldfinger
[ ] 097 Missone Goldfinger
[ ] 098 Missone Goldfinger
[ ] 099 Missone Goldfinger
[ ] 100 Missone Goldfinger
[ ] 101 Missone Goldfinger
[ ] 102 Missone Goldfinger
[ ] 103 Missone Goldfinger
[ ] 104 Missone Goldfinger
[ ] 105 Missone Goldfinger
 
Collectors Album
[ ] "Missione Goldfinger" Collectors album (Colour cards only)

 

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