JAMES BOND SECRET AGENT (Philadelphia)

Release Date
1965


Set Configuration:
66 Base cards
24 Packs per box
Free 007 Badge

Founded in 1946, the Philadelphia Chewing Gum Corporation manufactured many different brands of chewing gum, such as: Swell, El Bubble Cigars, Cry Baby, Gold Rocks Nugget and Joe Blo. That’s the reason, the name “Swell” appears on the Philadelphia box holding the “James Bond Secret Agent 007” trading cards. In July 2003 Concord Confections Inc. took over the Philadelphia Chewing Gum Corporation. When buying a complete box as shown here below, there was a free toy pistol inside.

"Swell or Philadelphia packaging"


"S.A. SPECIAL 007 Pistol"

Under licence from Glidrose Productions Ltd. & Danjaq S.A. the Philadelphia Chewing Gum Corporation manufactured a 66 bubble gum card set depicting black & white stills from the first three James Bond movies. The numbers 1 to 18 contained pictures from the first James Bond movie “Dr. No”. The cards numbered from 19 to 41 showed pictures from the second James Bond movie “From Russia With Love” and from card 42 to 66 depicting stills from “Goldfinger”. On the reverse side, the text printed in black and red described the picture in the front. On the other side of the globe in Australia, the same card set was printed and distributed by a popular local football card manufacturer "Scanlens". The difference between the two manufacturers is the following: the U.S.A. cards were printed on a greyish paper stock, the Australian cards were printed on a snow white paper stock.

"James Bond Secret Agent 007 Wrapper"
"Card Reverse"

The retail price per pack was only 5¢. A box from 1965 as displayed here below was on eBay in 2008 with a reserve price of 300€. It didn’t sell. The box came in flashy yellow with "JAMES BOND" in large red lettering and displayed Sean Connery as in “From Russia With Love” together with some other stills from the same movie. Also mentioned on the box was the free 007 badge.

"Counter Display Box"

The cards were also available in rack packs. The rack packs come in two different versions, 36 cards in six individually sealed cellophane packs in a bag with the header card or 36 cards in three individually sealed cello packs in a bag with header card. The retail price for a rack pack was only 29¢. Generally, when kids would run to the store and grab a pack of trading cards, they would quickly open the pack, chew the gum and discard the wrapper, so creating an automatic shortage for those collectors seeking original wrappers.

Philadelphia Gum Co. implemented a beautiful designed two-sided header card to attract the eye of fans & collectors to their 36 count “Rack Pack” offering of James Bond bubble gum cards! The header card was folded & factory stapled to seal the end of a clear-plastic bag which contained three individual, 12 count, cellophane-wrapped packages of James Bond cards. For a total of 36 cards. The header cards were produced with a circular die-cut button that could be punched by the retailer for suspending on a display rack.


"Rack Pack Header Card"

Be Aware – Look Out For Fakes! The cards and the rack pack headers are quiet common but unopened rack packs are very rare and go for a higher price than 36 single cards would. Fake rack packs are being made by getting 36 loose cards together in a slim bag and stapling the header card to it. The cards inside should be sealed in cello packs of six or twelve and of course they should be absolutely mint. If there is any wear around the staple holes be suspicious. Original rack packs have been sold on eBay and other Internet stores for around 200€ or more.


"Rack Pack"

As announced on the wrapper, you could obtain the free 007 badge, pictured here below, when you mailed five wrappers to the Philadelphia Chewing Gum Corporation. Together with the badge, the new Secret Agent received his membership or "Official Identification Card". The badge & card, although hard to find they still pop up in places like eBay from time to time.

"Official Identification Card"
"Secret Agent 007-Badge"

The James Bond Secret Agent trading cards where announced in the retail shops by a yellowish poster. Not many posters survived this hard world and it's very difficult to find one these days, even on eBay or other auction sites.


“Announcement Poster"

On more thing about these bubble gum cards, the cutting is very bad. That’s why the white border frame is very irregular. In some places there isn’t even a border. Here below you can enjoy the complete Philadelphia “James Bond Secret Agent 007” bubble gum card series.

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66

 

Check List:
Base Cards  
[ ] 01 Debonair But Deadly
[ ] 02 Vacation Over, Back To Work
[ ] 03 Trouble In Jamaica
[ ] 04 Passions Rise!
[ ] 05 Quarrel
[ ] 06 The Allies Meet
[ ] 07 Licensed To Kill
[ ] 08 Dr. No's Pet
[ ] 09 Bond Reduces The Enemy By One
[ ] 10 The Dragon Tank
[ ] 11 007's Luck Runs Out, Almost
[ ] 12 A Prisoner Of Dr. No
[ ] 13 Dr. Julius No
[ ] 14 Dr. No's Underground Laboratory
[ ] 15 Dr. No's Tunnel Of Torture
[ ] 16 An Anxious Moment For Dr. No
[ ] 17 Dr. No's Finish
[ ] 18 "Where Is She, Quick?"
[ ] 19 James Bond, Secret Service Agent 007
[ ] 20 The Big Three
[ ] 21 Dress Rehearsal For Assassination
[ ] 22 SPECTRE, International Crime Organization
[ ] 23 Agents Of SPECTRE
[ ] 24 Graduate Of A College For Killers
[ ] 25 Kronsteen, The Planner
[ ] 26 Looking In On The Russians
[ ] 27 The Lovely Tatiana
[ ] 28 Double Bait
[ ] 29 Head Of Secret Service Station "T"
[ ] 30 Attacked By The Russians
[ ] 31 "She Should Have Kept Her Mouth Shut"
[ ] 32 A Taped Message From The Middle East
[ ] 33 The Fight With Grant

[ ] 34 Hunted By Helicopter
[ ] 35 James Bond Vs. SPECTRE
[ ] 36 Armed With "Q's" Special Equipment
[ ] 37 Chase By Sea
[ ] 38 Always Burn Your Boats Behind You
[ ] 39 Rosa
[ ] 40 The Dagger Shoes
[ ] 41 SPECTRE'S Final Effort
[ ] 42 007 Puts The Heat On
[ ] 43 Gin Rummy By Radio
[ ] 44 "Not A Personal Affair, 007, A Job"
[ ] 45 The Incredible Aston-Martin
[ ] 46 A Study In Cheating
[ ] 47 A Powerful Demonstration
[ ] 48 Tilly Masterson
[ ] 49 The 24 Carat Rolls-Royce
[ ] 50 Captured At Last
[ ] 51 The Incredible Laser Ray
[ ] 52 Spying On A Spy
[ ] 53 Felix Leiter Of The CIA
[ ] 54 The Hoods' Convention
[ ] 55 One Good Turn Deserves Another
[ ] 56 Goldfinger Vs. The United States
[ ] 57 The U.S. Army Strikes Back
[ ] 58 A Treacherous Escape
[ ] 59 Oddjob The Invincible
[ ] 60 More Than A Demonstration
[ ] 61 The Fight With Oddjob
[ ] 62 Oddjob's Deadly Derby
[ ] 63 Death Of A Killer
[ ] 64 Racing The Clock At Fort Knox
[ ] 65 Auric Goldfinger
[ ] 66 The Final Encounter

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