MOONRAKER (Alma Ltd.)

Release Date
1980


Set Configuration:
48 Base cards
1 Card per pack
60 Cards per box

During the early 70’s James Bond seemed to part from the exiting world of bubble gum cards, it’s unknown if this was due to poor sales of the “On Her Majesty’s Secret Service” card set or if kids had just moved on to collecting something new. During this time we had another change of Bond with Roger Moore taking over for 1973s “Live And Let Die”, after the record breaking fee, at the time, of One Million Dollars for Sean Connery’s return in 1971s “Diamonds Are Forever”, Connery had donated the whole thing to charity. EON Productions had also went through changes, the control of the company that makes Bond had kept Bond from the cinema screens, but by 1977 he was back and better than before in “The Spy Who Loved Me”. The end titles announcing the following, “James Bond will return in “For Your Eyes Only”. This was until the whole world went crazy for the Georges Lucas blockbuster “Star Wars”, space movies became the big thing, something that was only to get bigger when the second Star Wars movie “The Empire Strikes Back” was announced for 1980. With this fact in his mind Cubby Broccoli had to change his plans and took James Bond into space with the release of “Moonraker” in 1979.


"Counter Display Box holding 60 packs"

"Cigarette Box containing aprox. 10 sweet cigarettes"

To coincide with the release of the new James Bond movie there were at least three different manufactures that released a bubble gum card set. “Topps-USA”, “Alma Confectionery-UK”, and “Vanderhout” from the Netherlands, each of these companies produced a different type of gum card. They all worked under a license from EON Productions. Let’s start with the “Alma Confectionary-UK”, a candy manufacturer located in Kirkaldy, Scotland issued the “MOONRAKER SWEET CIGARETTES - CHEWING GUM”. In the UK sweet cigarettes had been on sale since the 50s. The small white stick with a red coloured tip looked nothing like the grown up cigarette, but the kids of the time could pretend they were smoking, something that’s frowned a pone today. Today you can still find them although they are called candy sticks now. The small sized box contained ten candy cigarettes and a bubble gum card depicting a full colour still from the James Bond movie “Moonraker”. The cigarette box was beautiful designed, depicting artwork of Roger Moore fully dressed in space suit and armed with a laser gun. If one looks at the cards, the sequence doesn’t always go with the movie, especially the last four cards (45-48) these should be somewhere in the middle, also some publicity shots were randomly added. On the reverse of card 2 and 14, the manufacturer talks about “Corinne Cluny”, this should be “Corinne Dufour”. The card size is small compared to the Topps Moonraker cards, only 6,3cm by 3,4cm. The reverse contained a short text description of the picture in the front. The retail price for a packet of Sweet Cigarettes was 6 Pence. Nowadays these cards are extremely hard to find.
The cigarette box frequently pops-up on eBay. This little item is always a nice addition to any James Bond memorabilia collection. On the other hand, the counter display box is almost impossible to find and you will have to pay a high price to find one.

A full set was auctioned on eBay on the 21st August 2010 for the stunning amount of 208,85£. What an investment for 48 little cards!

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48

Special thanks to Johnny Hoegars for scanning the above card collection.

Check List:
Base Cards
[ ] 01
[ ] 02
[ ] 03
[ ] 04
[ ] 05
[ ] 06
[ ] 07
[ ] 08
[ ] 09
[ ] 10
[ ] 11
[ ] 12

[ ] 13
[ ] 14
[ ] 15
[ ] 16
[ ] 17
[ ] 18
[ ] 19
[ ] 20
[ ] 21
[ ] 22
[ ] 23
[ ] 24

[ ] 25
[ ] 26
[ ] 27
[ ] 28
[ ] 29
[ ] 30
[ ] 31
[ ] 32
[ ] 33
[ ] 34
[ ] 35
[ ] 36
[ ] 37
[ ] 38
[ ] 39
[ ] 40
[ ] 41
[ ] 42
[ ] 43
[ ] 44
[ ] 45
[ ] 46
[ ] 47
[ ] 48

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